Planning, Design & Development

Health Club Management (HCM) can help your business distinguish their individual brand, and build it into your Club’s message. Having an understanding of the business that you’re building and what they are really trying to achieve is crucial. Separating needs vs. wants will help your business focus on scale and ensure viable long-term growth.

Not only is this important to maintain your Club’s identity, it is also important to have your best foot forward with prospective members.

Brand Strategy

An effective strategy gives you a major edge in increasingly competitive markets. Simply put, your Club’s brand is a promise to your customer. It tells them what they can expect from your Club’s products and services, and it differentiates your Club’s offering from your competitors’. Your business brand is derived from who you are, who you want to be and what people perceive you to be. Health Club Management can help you create this perception in both your current customer base and prospects.

Smart Decisions

It is impossible to predict the economic needs of a Business, however there are smart decisions that will impact your business and that will carry real value, by preventing a business from duplicating processes over. One of the most important things a business can do is implementing processes that can build a culture of success.

The first step in the development process is setting goals for the overall development plan. From the analysis of the market and the competition, most of the product, market and organizational development goals will be readily apparent. Goals should center on the technical as well as the marketing aspects.


Procedures should include how resources will be allocated, who is in charge of accomplishing each goal, and how the processes and procedures will interact. The development of the procedures provides a list of work assignments that need to be accomplished. Health Club Management will help administer the policies, programs and regulations that will help guide the business.

Expertise needs to be present in areas of key assets that provide a competitive advantage. Without the necessary expertise, the chances of bringing a product successfully to market will diminish. Setting deliverable dates for components as well as the finished product will be needed to keep everyone on task. Also, the development of a budget so that expenses and materials can be tracked such as: direct labor, overhead, marketing and sales, professional services, capital equipment and miscellaneous costs.


Ambition is a terrific thing, but focusing too much on the now can really hurt your business in the long term. Overall, everyone forms a team focused on the achievement of the development goals. Health Club Management has planners with knowledge, skills and the practical experience needed to efficiently facilitate the transformation and revitalization to make your Club stand out.

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