In 1981, the fitness industry had a market share of 22% of the population. In 2022, the fitness industry has that same market share, yet we have had over 100 million Americans join a fitness club and not follow through with their commitment by dropping out and never returning to fitness, much less to a healthy lifestyle.

With between 35% and 50% of boutiques, clubs, and fitness centers closing during the pandemic, an approach to deciding if you want to be a successful fitness owner can be informed with data regarding the population in your area provided to you by professionals. As a rule, people will travel for the following:

Fitness 7 to 12 minutes
Massage up to 20 minutes
Pickleball & tennis up to 20 minutes
Golf tee time up to 1 hour
Training session up to 15 minutes
Group X class up to 15 minutes
Walking track up to 10 minutes

Imagine what you could do if you had access to numbers and mapping of physical barriers that help you define your true market? At Quint Essential Consulting we have the expertise to pull data that defines the product/consumer behavior, along with how many people participate in an activity within a drive time and the Market Potential Index reflecting how dedicated they are to the sport, activity, or event.

Other areas we also can define for potential hospitality, fitness, customer consumption trends are:

Attending sports events
What people watch on TV
Interest in professional, college and high school sports
What groups people belong to, i.e. church boards, fraternal orders, unions, etc.
Reading, computer, music, and movie habits

If you are considering starting, purchasing, or remodeling a fitness business and want to eliminate upfront mistakes, reach out to:

Health Club Management at guint@healthclubmanagement.com

Quint Essential Consulting at Lou@quintessential-consulting.com

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